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Released in 2008, The Dark Knight is easily one of the favorite movies ever. The Last Exorcism movie was a successful horror film some people learned about this the hard way. It was a brilliant campaign that garnered millions of views on YouTube and a whole lot on other platforms. Then, just as the girl was about to take off her shirt, she transformed into a monster, scaring the men out of their seats. The video involved young guys and a girl chatting it up on Chatroulette, a popular video chat website. If you're still doubting the power of YouTube as a marketing channel, look no further than the promotional video campaign behind the 2010 horror film The Last Exorcism by Lionsgate. It's not just the aesthetics, though, as The Simpsons theme also appeared in products, packaging, and Slurpee contests. to transform 11 stores into Kwik-E-Marts, the popular convenience store often seen in the series. Three weeks before the movie's scheduled release, they partnered with 7-Eleven, Inc. The movie itself garnered high ratings across the board, but people still remember its unique marketing campaign. Brooks, the production team started developing the film six years prior. It was only a matter of time before The Simpsons became a movie, and it finally happened in 2007. It's the longest-running American sitcom for a reason, and its characters and quotes have generated references in pop culture. Since airing its first episode in 1989, the animated TV series The Simpsons has been a fixture in most households. There's more where that came from, as we listed below the five best film marketing campaigns of all time. We've seen the success of low-budget films like Paranormal Activity and The Blair Witch Project, thanks to their extraordinary marketing campaigns. 5 Best Viral Movie Marketing CampaignsĪs we mentioned right off the bat, a viral movie marketing campaign could catapult a film to greater heights at the box office. First, let’s look at these five movies that boldly took their marketing campaigns to the next level. There are different concepts behind a viral film marketing campaign, and we’ll explore those elements in a minute. Creative movie marketing campaigns can be the differentiating factor between a box office hit and a failure.įor example, did you know that Marvel Studios shelled out more than $200 million in marketing the superhero movie, Avengers: Endgame? That's double the average cost of making a big-budget movie in Hollywood, which tells you how even the biggest movie studios want their marketing campaign to go viral.